Consumer goods giant Unilever PLC said it will halt U.S. advertising on Facebook Inc. and Twitter Inc. for at least the remainder of the year, citing hate speech and divisive content on the platforms, a significant escalation in Madison Avenue’s efforts to force changes by the tech companies.

Unilever, whose many household brands include Dove soap, Hellmann’s mayonnaise and Lipton tea, joins a growing list of companies that are boycotting Facebook for varying lengths of time, including Verizon Communications Inc., Patagonia…

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