• The Trump campaign is selling limited edition onesies emblazoned with the phrase, “Baby Lives Matter,” written in the same style and font as the “Black Lives Matter” slogan.
  • The campaign’s move comes as protests against police brutality continue unfolding across the country following the Memorial Day death of George Floyd in police custody.
  • Though the protests have been largely peaceful, Trump has repeatedly urged law enforcement officials and state governors to “dominate” the demonstrators with “overwhelming force.”
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President Donald Trump’s campaign is selling limited edition onesies emblazoned with the phrase, “Baby Lives Matter,” written in the same style and font as the “Black Lives Matter” slogan.

trump baby lives matter onesie

The Trump campaign is selling a limited edition onesie that says “Baby Lives Matter.”


Donald J. Trump campaign website



“Proudly show you’re investing in your baby’s future to Make America Great Again with this incredibly soft, boutique-style one-piece,” reads a description of the onesie. The back of the item features the Trump 2020 campaign slogan.

Here’s a side-by-side comparison of the onesie and the “Black Lives Matter” slogan:

—Alex Thompson (@AlxThomp) June 11, 2020

The Trump campaign’s decision to sell the onesie as protests against police brutality continue unfolding across the country following the death of George Floyd on Memorial Day.

Floyd was a 46-year-old Black man who died after a white Minneapolis police officer knelt on his neck for nearly nine minutes while Floyd said he couldn’t breathe and begged for air.

The protests have been largely peaceful so far, although some have devolved into chaos and violence after police and federal forces used batons, tear gas, and flash grenades to dispel demonstrators.

The clashes between protesters and police appeared to climax last week in cities like Washington, DC, Minneapolis, and New York City, where video footage and social media posts showed authorities beating up peaceful protesters and “kettling” them to prevent them from leaving after curfew.

The New York Times reported this week that government and military officials, as well as some Republican-led states, were so rattled by the demonstrations that they began preparing for an insurrection.

“Tens of thousands of rifle and pistol rounds were stored in the DC Armory and partitioned in pallets, labeled by their state of origin, to be used on American citizens in case of emergency,” the report said.

Trump and Republican lawmakers have pinned the blame for the chaos on the far-left group antifa and accused it of using the protests to incite violence. But a closer examination of court records, media reports, and social media activity shows little evidence of a widespread or coordinated effort by antifa to infiltrate the demonstrations.

The president also drew swift backlash for urging law enforcement officials and state governors to “dominate” the protesters “overwhelming force” in an address last week.

The White House attracted even more scrutiny over the next several days as reports surfaced of unidentified troops patrolling the streets of the nation’s capital at the president’s command.

According to Defense One, some carried rifles and others had body armor, riot shields, and pepper spray. NPR later reported that the officials were from the Bureau of Prisons and had been dispatched at Attorney General William Barr’s command (the BOP is part of the Justice Department).

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