America’s studios, creators and marketers are relying, more than ever, on digital platforms that allow them to gauge what audiences like—and would like to see more of. They’re not just looking for test screenings, either. They’re looking to check in with potential audiences at every stage of production, from before a script is written until the moment their new TV show, film or music video debuts.

Ever since George Lucas ushered in the era of endless sequels (and prequels), Hollywood executives have tried to capitalize on…

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