The movement set off by the police killing of George Floyd has prompted companies from Netflix Inc. to Walmart Inc. to promise changes and pledge millions toward racial equity. A handful of businesses, such as Peloton Interactive Inc., have paired their actions with another goal: declaring their companies will be antiracist.

New to many big businesses, the term “antiracist” has long been used by activists and academics to mean that a person or organization doesn’t solely condemn racism, they actively fight it. Little consensus…

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