After months of living in a pandemic, Liqing Ye got fed up with her lipstick always smearing under a face mask—revealed when unmasking at dinner with friends or in meetings. She hit upon a solution: getting her lips tattooed with a semi-permanent coral hue.

The procedure, which costs about $350 and involved a tiny needle depositing pigment into her skin, “hurt a lot,” said Ms. Ye, an American fashion writer living in Shanghai. But the pain was worth it, she said, freeing her from the constant aggravation of ruined makeup.

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