Johnson & Johnson said Tuesday that it would stop selling one of its most famous products, talc-containing Johnson’s Baby Powder, in the U.S. and Canada, citing a decline in customer demand amid publicity about safety concerns.

J&J will continue to sell a cornstarch-based version of Johnson’s Baby Powder in the U.S. and Canada. And the company will continue to sell both talc-containing and cornstarch baby powders outside of those countries, where it says demand remains high.

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