Stock in JD.com Inc. rose on its first day of trading in Hong Kong, as the Chinese e-commerce company completed a secondary listing to coincide with its flagship annual sales event.

JD.com is following bigger rival Alibaba Group Holding Ltd. and Chinese online-gaming group NetEase Inc. in securing a secondary listing in Hong Kong. The offerings give the companies listings closer to their home market, and come as tensions have grown between the U.S. and China to include issues such as financial regulations and accounting standards.

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