How self-isolation has changed American society in just a few weeks

birthday quarantine tiktoksbirthday quarantine tiktoks

People are figuring out innovative ways to celebrate birthdays during while social distancing and posting them on TikTok.


  • On March 19, California became the first US state to issue a stay-at-home order to curb the spread of the coronavirus.
  • Since then, 42 states have issued stay-at-home orders, affecting an estimated 95% of Americans.
  • Social distancing has radically changed many Americans’ everyday lives: how they spend their time, how they spend their money, and how they connect with people.
  • Between at-home baking and joining TikTok, here are some of the ways staying at home has changed American society in just a few weeks.
  • Visit Business Insider’s homepage for more stories.

THEN: US residents took 1.9 billion leisure trips in 2019.

cruise ship

Source: USTOA

NOW: An estimated 95% of Americans have been ordered by state and local governments to stay home and practice social distancing.

woman on the couch at home

Google Arts & Culture

Source: Business Insider

THEN: TikTok users were predominantly Gen Z and young millennials, with 42% falling between ages 18-24 and 27% falling between 13-17.

Source: Hootsuite

NOW: 6.2 million people in the US downloaded the video sharing app in the first three weeks of March, up 27% from February. Move over Gen Z: Gen X and baby boomers can do those TikTok dances now, too.

Source: Music Business Worldwide

NOW: Faced with school closures, parents across the US are homeschooling and supervising remote learning.

—shonda rhimes (@shondarhimes) March 16, 2020

Source: Business Insider

THEN: Video conferencing app Zoom reported 10 million daily users in December 2019.

Zoom CEO Eric Yuan, center, celebrates the opening bell at Nasdaq as his company holds its IPO, Thursday, April 18, 2019, in New York. The videoconferencing company is headquartered in San Jose, Calif.

Source: Zoom

NOW: 200 million people are using Zoom daily to connect with coworkers, family members, and friends — with varying degrees of success.

—Raya (@RobDa64) March 26, 2020

—LizetOcampo (@mlizetocampo) March 31, 2020

Source: Zoom

THEN: 7% of the US workforce had the option to work from home on a regular basis.

work from home

Source: World Economic Forum

NOW: So many people are working from home that major US fashion brands are marketing “Work From Home (WFH)” wear.

Revolve Screenshot

THEN: Children crashing their father’s live BBC broadcast interview in 2017 made headlines around the world.

YouTube screenshot BBC Dad - April 9, 2020

NOW: TV personalities like Jimmy Fallon have made their kids part of the show while filming from home.

THEN: Home baking has declined in popularity since the 1960s as more and more households choose to dine out.

caviar food delivery san francisco california

Source: Time, Washington Post

NOW: Shots of homemade banana bread and sourdough are flooding Instagram. Yeast sales increased 457% year over year the week of March 28, according to market research firm Nielsen, and Google searches for “bread” hit an all-time high this past week.

Source: Time, Google Trends

LoadingSomething is loading.


BI Select
Visual Slideshow
Arts & Culture

Chevron iconIt indicates an expandable section or menu, or sometimes previous / next navigation options.

Read More

By |2020-04-13T23:26:50+00:00April 13th, 2020|Business|Comments Off on How self-isolation has changed American society in just a few weeks
Go to Top