TikTok
- On March 19, California became the first US state to issue a stay-at-home order to curb the spread of the coronavirus.
- Since then, 42 states have issued stay-at-home orders, affecting an estimated 95% of Americans.
- Social distancing has radically changed many Americans’ everyday lives: how they spend their time, how they spend their money, and how they connect with people.
- Between at-home baking and joining TikTok, here are some of the ways staying at home has changed American society in just a few weeks.
- Visit Business Insider’s homepage for more stories.
THEN: TikTok users were predominantly Gen Z and young millennials, with 42% falling between ages 18-24 and 27% falling between 13-17.
Source: Hootsuite
NOW: 6.2 million people in the US downloaded the video sharing app in the first three weeks of March, up 27% from February. Move over Gen Z: Gen X and baby boomers can do those TikTok dances now, too.
Source: Music Business Worldwide
NOW: Faced with school closures, parents across the US are homeschooling and supervising remote learning.
—shonda rhimes (@shondarhimes) March 16, 2020
Source: Business Insider
NOW: 200 million people are using Zoom daily to connect with coworkers, family members, and friends — with varying degrees of success.
—Raya (@RobDa64) March 26, 2020
—LizetOcampo (@mlizetocampo) March 31, 2020
Source: Zoom
THEN: 7% of the US workforce had the option to work from home on a regular basis.
Source: World Economic Forum
THEN: Children crashing their father’s live BBC broadcast interview in 2017 made headlines around the world.
NOW: TV personalities like Jimmy Fallon have made their kids part of the show while filming from home.
THEN: Home baking has declined in popularity since the 1960s as more and more households choose to dine out.
Source: Time, Washington Post
NOW: Shots of homemade banana bread and sourdough are flooding Instagram. Yeast sales increased 457% year over year the week of March 28, according to market research firm Nielsen, and Google searches for “bread” hit an all-time high this past week.
Source: Time, Google Trends
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