The Hallmark Channel apologized late Sunday for its decision to pull ads from wedding-planning company Zola Inc. that featured a same-sex couple and offered to reinstate the ads after a firestorm erupted on social media over its actions.

The network, owned by Crown Media Holdings Inc., pulled TV commercials featuring brides kissing each other on Thursday, after conservative group One Million Moms complained and called for a boycott of the network.

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