• Elon Musk’s strange tweets have continued, with the CEO tweeting, “Take the red pill,” on Sunday.
  • “Taking the red pill” is a common internet trope about an individual shifting their political views rightward.
  • Musk has been using Twitter to attack what he sees as government overreach in keeping businesses shut down as the coronavirus pandemic and lockdown orders continues.
  • Visit Business Insider’s homepage for more stories.

Elon Musk’s streak of strange tweets continued, with the Tesla and SpaceX CEO tweeting “Take the red pill” to his 34 million followers on Sunday.

—Elon Musk (@elonmusk) May 17, 2020

It grew in popularity thanks to a subreddit called TheRedPill, which is openly misogynistic. Writing about in 2013, Business Insider described the subreddits views:

Welcome to The Red Pill, an Internet community on Reddit founded on the general belief that women have it better than men. Red Pill is not a dating advice bulletin, but rather a forum for people — men, mostly — exploring an ideology that revolves almost exclusively around gender. Those who “swallow the pill” maintain that it’s men not women, who have been socially disenfranchised. Feminism is considered a damaging ideology and Red Pillers are quick to cite examples that bolster their points, some going so far as to argue that society is outright anti-male.

The tweet comes as Musk, who once tweeted he is “openly moderate,” has taken increasingly anti-regulatory tone as coronavirus has forced the shutdown of his Fremont factory. He has called stay-at-home orders “fascist,” and last Monday said he was reopening his Fremont factory and was willing to be arrested to do so. 

Already conservative voices are hailing the tweet as a sign that Musk, who tweeted that he supported Democratic candidate Andrew Yang in 2019, is joining their side. Ivanka Trump quickly retweeted Musk’s tweet herself, responding, “Taken!”

—Ivanka Trump (@IvankaTrump) May 17, 2020

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