EBay Inc. is in advanced talks to sell its classified-ads business to Norway’s Adevinta ASA, according to people familiar with the matter, as the online auction pioneer seeks to refocus on its core marketplace business.

A cash-and-stock deal could be announced as soon as Monday assuming the talks don’t fall apart, the people said. The price of the deal couldn’t be learned but the eBay unit was expected to sell for roughly $8 billion or more, some of the people said.

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