The worsening coronavirus outbreak is threatening to bring the U.S. auto industry’s near decade-long run of robust sales and steady profits to a jarring halt.

With many Americans staying at home, dealers say new-car sales are tanking and showrooms are quiet. Several analysts have cut their sales forecasts for 2020, upending predictions for another solid year in the U.S. car business. Car companies are rolling out promotions to soothe rattled customers, including interest-free loans and delayed monthly payments.

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