Business-casual retailers are trying to figure out how to entice Americans who have grown used to T-shirts, leggings and gym shorts to buy their blazers, maxi dresses and fancier pants.

Brands like Ann Taylor, Banana Republic and Express have organized online categories around working or staying at home, hoping to keep selling their signature work apparel during the pandemic. But the coronavirus lockdowns have only furthered America’s embrace of informal attire, retail executives say.

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