Tania Cardona González never thought social media would help her become more mindful while also saving her money. Eight months ago she was spending more than $200 a month for a gym membership and personal trainer. A quality-control specialist for a low-income housing company in San Juan, Puerto Rico, she didn’t have the budget or the time to tack on yoga or meditation classes.

The 28-year-old was scrolling on Instagram when she came across a video of Lycra-clad women and men dancing on the beach. Intrigued, she dug deeper….

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