What do you do when a sudden break from past trends profoundly reorders the way the world works? If you’re a business, one thing you probably can’t do is turn to existing artificial intelligence.

To carry out one of its primary applications, predictive analytics, today’s AI requires vast quantities of relevant data. When things change this quickly, there’s no time to gather enough. Many pre-pandemic models for many business functions are no longer useful; some might even point businesses in the wrong direction.

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